Appetisi: A Practical and Gourmet Cheese Packaging Design

Highlighting Expertise and Meeting Customer Needs

When conceiving the Appetisi packaging, designer Fanny De Bray drew inspiration from various sources. The pasta packaging proposed by the Russian agency Nikita caught their attention with its clever use of transparency. Similarly, the doodled snack packaging of J. Lally inspired them with its playful approach to product shape.

What sets Appetisi apart is its focus on practicality and gourmet appeal. The packaging embodies three key ideas: Appetite, Amuse bouche, and Practicality. With a clear see-through area, customers can view the cheese in a smart and amusing way. Each product is clearly defined, allowing for easy differentiation and use.

Appetisi is made from plastic, with a transparent window that showcases the cheese inside. The packaging specifications include a Dockpack size of 150mm x 190mm and a slice of cheese size of 127mm x 220mm.

This innovative cheese packaging is sold in supermarkets across Europe, particularly in France. The project, led by Fanny De Bray as the creative director, started in July 2017 and concluded in February 2018.

Overcoming challenges, such as finding suitable packaging for cheese cubes, grated cheese, and mozzarella dice, was a significant hurdle in the design process. However, the team successfully addressed these obstacles to create a practical and visually appealing solution.

Appetisi's unique design has garnered recognition and acclaim. In 2020, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious accolade is bestowed upon designs that demonstrate outstanding creativity, resourcefulness, and a commitment to improving quality of life through art, science, design, and technology.

With its practicality, gourmet appeal, and playful design, Appetisi is a standout packaging solution that showcases the expertise of the Granarolo group and meets the needs of cheese lovers looking for a delightful snack.